Creative Director / Brand Designer / Contemporary Fine Artist

Resume

b. 1986, HK.

 

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EXPERIENCE

Jellyfish
Senior Design Manager
(Beauty & Fashion)

New York, NY | AUG 2020 ~ Present

Clients: L’oreal - Ralph Lauren Fragrances, Kiehl’s, It Cosmetics and Hair.com

Led creative teams in developing digital marketing content for top beauty brands.

Collaborated closely with PR teams to enhance brand awareness and drive product sales.

Managed the end-to-end creative process for multiple accounts, ensuring high-quality deliverable

 

Swarovski
Senior Graphic Designer

New york, NY | JANUARY 2020 ~ JULY 2020

Developed marketing assets for Swarovski's North American market, including event displays, digital content, and retail materials.

Contributed to the enhancement of brand identity and customer engagement through visually compelling designs.

 

Envogue International
Creative Senior Brand Designer

New york, NY | April 2016 ~ DECEMBER 2019

Clients: Macy's, Tahari, Nicole Miller, Catherine Malandrino, Bed Bath and Beyond and HomeGoods

Managed creative process for new product launches across national and international markets, including Macy's and Bed Bath & Beyond.

Spearheaded initiatives to elevate brand presence and drive sales through innovative design strategies.

 

Creative/Art Director, Freelance

New york, NY | June 2012 ~ PRESENT

Clients: BMW, Puma, Skype, Tomo sushi, Arlee Home Fashion and Manhattan Kids

Developed concepts and design brand guidelines, product packagings, websites, social media visual contents and pitch executions.

Collaborated with the creative team to identify the key contents and deliver user-centered design solutions that increased brand awareness on new customer acquisition and product sales.

 

Contemporary Fine Artist

New york, NY | 2016 ~ Present

Exhibitions: Sotheby's New York 2018, Art New York 2019 and  Florence Biennale 2019

FEATURED: VOGUE BRITISH, GQ BRITISH, HOUSE & GARDEN UK

Art to me is finding inner peace. I practice ‘The Power of The Present’ through art to create peaceful silence and find ourselves in calm clarity.

 

JWT
Art Director, Intern

New york, NY | FEbRUARY 2011 ~ MAY 2011

Clients: Zyrtec, New York Cares Coat Drive and Tribeca art walk


 

EXPERTISE

Branding
Social Content
Motion Graphics
Packaging
Mentoring
Managing


EDUCATION

MHFA Certificate

New york, NY | JANUARY 2024

d.MBA

APRIL ~ JUNE 2023

Yogaworks
Yoga Teacher Training | 500 HRS

New york, NY | FEBRUARY ~ JUNE 2021, JANUARY ~ March 2020

School of Visual Arts
B.F.A | Advertising | Graduate with Honors

New york, NY | SEPTEMBER 2008 ~ MAY 2011


AWARDS

Art Tour International

2019 60 MASTERS

Contemporary Art Curator

2019 100 ARTISTS of the future

Clio Awards

2012 Bronze | Outdoor

Art Directors Club

2012 SILVER | OUTDOOR

International Andy Awards

2012 bronze | DIGITAL

One Show

2011 Merit | Integrated Campaign
2011 Merit | ONline ad campaign
2011 Merit | online ad single
2010 MERIt | PACKAGING DESIGN

Young Guns Show

2011 silver | Interactive

Graphis

2012 Platinum | Billboard
2012 Platinum | guerilla
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | print
2012 gold | outdoor
2011 gold | OUTDOOR
2011 gold | billboard
2011 gold | billboard
2011 gold | print
2011 gold | product


Programs

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Figma


LAUNGUAGES

English
Korean